A flack? Hardly. Throughout my career, I’ve worked to help brands define their products, services and (most importantly) their purpose – communicating thoughtfully through earned media, owned content, major stage moments, internal communications and executive thought leadership. My partnerships, as well as the programs I help develop, are rooted in honesty, empathy and creativity.

If you’re in need of a dynamic, resourceful and polished senior communications partner then let's connect!

Services

Strategy Development

Strategy development constitutes some of my favorite work and clients will see the labor of that love in their own bespoke communications blueprint. Get in touch if you're in need of internal or external communications support that is realistic and actionable but infused with fresh thinking and ideas.

About this service:

• Fully developed strategy including, for example, suggested themes and media targets, dream headlines mapped to specific media and spokespeople, and suggested owned content to accompany the announcement / launch / etc.

• Additional ideas, as needed, about how to build momentum and awareness following the initial announcement / launch / etc.

• Suggested KPIs and metrics to show how we’ll measure success and attributed business value

Written Content

Ben Bradlee, the late (and legendary) executive editor of The Washington Post, was famous for a shorthand he developed called "mego" or “my eyes glaze over.” A bad story was mego. Let's minimize mego and stop your audiences in their scroll, instead. I have experience producing content across earned, owned and paid channels.

About this service:

• Work in conjunction with appropriate internal partners to interpret background material, market research, etc., craft messaging, and develop relevant asset(s)

• Tailor narratives and content to individual audiences (media, investors, customers, partners) and channels

• As needed, can also collaborate to identify and develop additional creative campaign elements like video storyboards, web copy, infographics, etc. to support integrated programs

Media Relations

Utility, consistency and creativity are key to media relations today. Together, we can develop and execute a winning media relations strategy that stands out and helps drive positive brand awareness, whether that's in support of a new product or service, proprietary research, or major company milestone.

About this service:

• Pitch research, development and execution (experience with local, trade, national and broadcast media across such verticals as food and beverage, financial and professional services, technology, manufacturing, etc.)

• Interview prep, including a complete background document for internal spokespeople and a dedicated briefing call / interview moderation as needed

• Media monitoring and follow-up with press